It was Dr. Peter Marks, head of the Center for Biologics Evaluation and Research at the FDA, who’s credited with coining the apt term Operation Warp Speed. The key to this highly successful operation was to prepay drug companies for vaccines that at the time were unproven and might never see the light of day.
Three Questions Every CEO Should Ask Before Any Brand Project
By Gaurav Sodhi, Bridging Gap | Brand Strategy | 5-minute read Introduction: Why Most Brand Projects Fail Before They Begin
