An independent patient safety group Monday unveiled the first public ranking of the most widely used quick and cheap at-home COVID-19 tests based on how easy the products are for consumers to use.
ECRI, a nonprofit also focused on health care quality and cost-effectiveness, evaluated seven no-prescription rapid antigen tests sold via Amazon and chain retailers. The over-the-counter tests were assessed on measures a consumer might find useful such as ease of handling, reading and following instructions and interpreting results.
Three Questions Every CEO Should Ask Before Any Brand Project
By Gaurav Sodhi, Bridging Gap | Brand Strategy | 5-minute read Introduction: Why Most Brand Projects Fail Before They Begin
