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Motor sport Formula 1’s marketing chief Ellie Norman is leaving the organization after four-and-a-half years.
Stephen is Adweek’s Europe bureau chief based in Glasgow.
Leadership & Talent
Sports Agency Network Wasserman Expands Into Germany
By Stephen Lepitak
Health and Wellness
Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign
By Stephen Lepitak
Sports Marketing
Nike Celebrates Its Retail Staff As Consumers Return to the High Street
By Stephen Lepitak
Sports Marketing
Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor
By Stephen Lepitak
The Power of Advertising on the Second Screen
Mastering the Art and Science of Subscriber Care
How Publisher Audits Reduce Fraud Risk and Improve ROI
Understanding How Social Values Can Help Brands Build Trust and Make Connections
Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy
By Jay Prasad
Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape
By Matt Miller
Focus on the Facts and Stop Guessing Who Your Future Customers Are
By Loch Rose
Research: The Intersection of Physical and Digital Commerce
By Inmar Intelligence
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
Why Your Sales Team Is Rewriting Your Brand Every Single Day
Most businesses assume their official messaging represents the brand accurately. But a broken brand messaging strategy reveals itself not in
